Know How Television Advertising Can Impact Our Lives

Television has been a staple in advertising since its inception in July 1941. During major televised events like football matches, advertisements are also a major event. While audience viewing habits have considerably shifted over the past decade, cords have been cut and mobile phones becoming first screens, we still like watching T.V. In many cases, the TV set is just one of many screens that we are cycling through as we participate in social media conversations. Our viewing habits have been evolving ever since the cable was introduced in the 1970s and they will no doubt continue to change. But now, TV in its new and advanced form remains a central part of the media ecosystem. As streaming and over-the-top (OTT) distribution model has matured, a new umbrella has emerged.

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