Six Factors to Consider Before Making the Choice of Advertising Media


Advertising is the way to influence potential customers to purchase or consume a particular brand of product or services. For advertising effectiveness, different media are used to convey their messages for consumers, such as print, online, electronics, and outdoor media. Secondly, the selection of media according to the target audience is really important for the promotion of particular products, because wrong media selection for a product cannot convey their core messages to the consumers. To obtain the maximum return on investment, it is important to select the right mode of advertisement. This certainly requires a thorough study of each medium…

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